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TWS 360

TWS(Hearables) 360

360 degree perspective on global and regional TWS markets with tracking and forecast data and insights covering shipments. Data breakdowns by key regions, brand and leading model; forecast coverage by key regions and brand. Quarterly Insight reports providing context on key region and technology trends, pricing and competitive dynamics and vendor spotlights.

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Complimentary Report

India Hearables (TWS) Market Summary, 2021

As per the latest research from Counterpoint’s IoT Service, India TWS market witnessed 60% YoY growth in shipment volumes in the year 2021. boAt maintained its leadership with more than 2.5x YoY growth. Homegrown TWS brands captured over two-third shipments of the total market.

India Hearables (TWS) Market Summary, 2021

As per the latest research from Counterpoint’s IoT Service, India TWS market witnessed 60% YoY growth in shipment volumes in the year 2021. boAt maintained its leadership with more than 2.5x YoY growth. Homegrown TWS brands captured over two-third shipments of the total market.

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Reports

Global TWS Market Forecast 2023-2026_Dec 2023

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The TWS market’s sales volume will increase by 1% YoY in 2023, but its revenue will decrease by 7% YoY. We expect the TWS market to keep growing till 2026 when the smartphone attach rate will reach 35%, while the average lifespan of a TWS device before replacement will be 1.5-1.8 years. We have revised the growth rates for the coming years from the previous forecast, backed by a slower recovery of consumer sentiment, low growth of Tier 1 brands and lack of innovation.
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Global TWS Hearables Market Tracker and Analysis: Q3 2023

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Global TWS sales decreased by 3% YoY in Q3 2023 to reach 81 million units, and revenue declined a lot YoY. Apple and Samsung will not release new models in H2 2023 due to which growth in the $100 and above TWS market will be sluggish in the absence of new features and models. The sub-$100 segment’s share increased by 8% YoY, and the segment occupies the highest share, accounting for the highest share since 2021. Growth in the Asia-Pacific region, especially the India TWS market, contributed in widening the gap between the sub-$100 segment and the $100 and above segment.
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Global TWS Market Forecast 2023-2026 (September)

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The TWS market’s sales volume will grow by 2% YoY, but its revenue will decrease by 3% YoY in 2023. We expect the TWS market to keep growing till 2026 when the smartphone attach rate will be 36% while the average lifespan of a TWS device before replacement will be 1.5-1.8 years.
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Global TWS Market Forecast 2023-2026 (September)

Reports / September 18, 2023 / Minsoo Kang

The TWS market’s sales volume will grow by 2% YoY, but its revenue will decrease by 3% YoY in 2023. We expect the TWS market to keep growing till 2026 when the smartphone attach rate will be 36% while the average lifespan of a TWS device before replacement will be 1.5-1.8 years. 

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Global TWS Hearables Market Tracker and Analysis: Q2 2023

Reports / September 4, 2023 / Kyunghwan Shin

Global TWS sales in Q2 2023 decreased 8% YoY to 71.9 million units, and revenue decreased 6% YoY. The market did not show significant QoQ changes, like in the year-ago period. Although concerns over the uncertain and weaker macroeconomic landscape still lingered, there was demand for affordable TWS products.

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Global TWS Hearables Manufacturing Ecosystem – H2 2022

Reports / July 25, 2023 / Shenghao Bai

Outsourced manufacturing has been a significant feature of the wider consumer electronics industry for many years. The logic is that little value is added by having the production process conducted exclusively in-house. Today, some TWS manufacturers conduct all their own manufacturing, while Apple, does none at all.

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Analysts Insights

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Our Opinion Leaders in Wearables

Liz Lee

Associate Director

Anshika Jain

Senior Analyst

Prachir Singh

Senior Analyst

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