Global Smartphone Shipments Share – Last Eight Years of Winners & Losers
Published date: March 1, 2023
Source : Counterpoint Research Market Monitor
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| Brand | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 |
| Samsung | 22% | 21% | 20% | 19% | 20% | 19% | 20% | 21% |
| Apple | 16% | 14% | 14% | 14% | 13% | 15% | 17% | 18% |
| Xiaomi | 5% | 4% | 6% | 8% | 8% | 11% | 14% | 12% |
| OPPO | 3% | 6% | 8% | 8% | 8% | 8% | 10% | 9% |
| vivo | 3% | 5% | 6% | 7% | 8% | 8% | 9% | 8% |
| Huawei | 7% | 9% | 10% | 14% | 11% | 10% | 2% | 2% |
- The global smartphone market declined 19% YoY to reach 302.6 million units in Q4 2022.
- India’s smartphone shipments dropped 30% YoY and 31% QoQ. The decline in entry level and budget segments which faced supply constraints in beginning of year and then witnessed lower demand throughout the year.
- China smartphone market dropped 16% YoY but grew 2% QoQ in Q4 2022. Apple market share in China increased to 22% to become China’s biggest OEM.
- LATAM’s smartphone shipments dropped 14% YoY but increased 6% QoQ. In 2022, Samsung and Motorola emerged as the leading smartphone brands in LATAM, capturing 39% and 24% market share respectively – a testament to their strong foothold in the region’s mobile industry.
- Apple registered its highest shipment in North America to reach 22.3 million followed by China with 15.7 million units.
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