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India Monthly Smartphone Market Analysis 2023 Aug

Overview:

The India smartphone market grew 1% YoY and 10% MoM driven by Great Freedom Sale and 5G launches in $120 – $180 segment leading to faster uptick in 5G share. According to our latest forecast, the Indian smartphone market will decline by 2% YoY to reach 145 million shipments in 2023. However, ASP is expected to reach the highest ever levels. Xiaomi regained the no.1 spot after declining almost for a year with 18% market share. Launch of affordable 5G devices coupled with offline expansion drove this growth. Samsung captured the second spot with 16% market share driven by the strong performance of Samsung Galaxy A14 5G. realme secured the 3rd place with a 16% share in Aug, the brand grew 23% YoY in Aug 2023.

The Ultra-premium price band witnessed 20% YoY growth in Aug 2023 driven by premium models of Apple, Samsung, and OnePlus. iPhone 14 and iPhone 13 were the top models in and cumulatively captured 55% share in this price segment in Aug 2023. Offline channel shipments on the other hand grew by 22% in Aug 2023, led by vivo, Samsung and OPPO.

This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal and others. It also tracks 100+ model level specifications which gives an in-depth analysis of the Indian market by channel.

Table of Contents:

  • Market Overview
  • Key OEM Strategies
  • Pricing Analysis
  • New launches Analysis
  • Spec Analysis
  • Channel Analysis: E-commerce and Offline
  • Major OEM Promotions
  • Key Market Trends
  • Market Survey
  • Make in India

Number of pages: 118

Published Date: October 2023

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