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Access annual and quarterly data on global iPhone shipments and market share starting from 2007.

Counterpoint Quarterly

Smartphones Q3 2023

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Apple iPhone Market Share: Quarterly

Published Date: Nov 24, 2023

Apple iPhone Shipments: Quarterly (Mn Units)
Counterpoint Apple iPhone Shipments Q3 2023
QuarterQ3 2021Q4 2021Q1 2022Q2 2022Q3 2022Q4 2022Q1 2023Q2 2023Q3 2023
Shipments (in Mn)4881.55946.549.2705845.348.9
Apple iPhone Shipments Market Share: Quarterly
Counterpoint Apple iPhone Shipments Market Share Q3 2023
QuarterQ3 2021Q4 2021Q1 2022Q2 2022Q3 2022Q4 2022Q1 2023Q2 2023Q3 2023
Shipments Market Share (in %)14%22%18%16%16%23%21%17%16%
Apple Market Share Analysis

• Apple took the second spot globally, with smartphone shipments growing by 8% QoQ while declining 1% YoY, to 49 million units in Q3 2023.

• Apple captured 53% market in the US and 50% in Japan, becoming the top smartphone vendor in both these countries.

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Apple iPhone Market Share: 2007 to 2023

Apple iPhone Shipments: Annual (Mn Units)
Counterpoint Apple iPhone Shipments 2022
Year2007200820092010201120122013201420152016201720182019202020212022
Shipments (in Mn)3.713.124.947.593135.8153.4192.6231.5215.2215.83206.26195.6201.1237.9224.7
Apple iPhone Shipments Market Share: Annual
Counterpoint Apple iPhone Shipments Market Share 2022
Year2007200820092010201120122013201420152016201720182019202020212022
Market Share3%9%14%15%18%18%15%15%16%14%14%14%13%15%17%18%

The global iPhone market share numbers are from:

Apple iPhone Sell-in vs Sell-through and ASP Q1 2017 to Q3 2023

Excel File

Published Date: November 2023

Counterpoint Research uniquely tracks both sell-in and sell-through of mobile handsets in the market, giving a broader perspective of the market dynamics. This report covers quarterly sell-in vs sell-through of Apple iPhone models along with average selling price (ASP). The report provides global iPhone shipment and sales by quarter helping clients to understand the demand/supply scenario for the individual models.

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