Overview:
The TWS market’s sales volume will increase by 1% YoY in 2023, but its revenue will decrease by 7% YoY. We expect the TWS market to keep growing till 2026 when the smartphone attach rate will reach 35%, while the average lifespan of a TWS device before replacement will be 1.5-1.8 years. We have revised the growth rates for the coming years from the previous forecast, backed by a slower recovery of consumer sentiment, low growth of Tier 1 brands and lack of innovation.
Table of Contents:
- Key Assumptions
- by Region
- by Brand
- Analyst contacts
Published Date: December 2023