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Global Smartwatch Shipments Market Share (Q2 2022 – Q3 2023)

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Global Smartwatch Shipments Market Share Q3 2023

November 30, 2023

This page represents the global smartwatch market share based on shipments by quarter (from 2022-2023) by top brands.

Global Smartwatch Shipments Market Share Q3 2023
Note: Rankings provided are based on the standings for each quarter.
The chart includes the top three brands and “others” for each quarter.

Source: Global Smartwatch Shipments by Model Quarterly Tracker

Brands Q2 2022
Apple 27%
Huawei 7%
Samsung 9%
Others 57%
Brands Q3 2022
Apple 22%
Samsung 12%
Noise 9%
Others 56%
Brands Q4 2022
Apple 37%
Huawei 7%
Samsung 9%
Others 47%
Brands Q1 2023
Apple 26%
Fire Boltt 9%
Samsung 9%
Others 56%
Brands Q2 2023
Apple 22%
Huawei 10%
Noise 10%
Others 58%
Brands Q3 2023
Apple 22%
Fire Boltt 10%
Huawei 9%
Others 59%

Highlights:

  • The global smartwatch market grew 11.1% YoY in Q3 2023 to reach 35 million shipments units. Q3 was a turnaround for the market after it recorded a YoY decline for two straight quarters.
  • While Apple and Samsung saw YoY declines of 10% and 19%, respectively, Huawei and India’s top two brands, Noise and Fire-Boltt, recorded significant growth during the quarter.
  • By region, India led the overall global gains as it more than offset declines in North America, Europe and the rest of Asia.

We also have a detailed smartwatch shipments model tracker available for subscribing clients:

 

Global Smartwatch Shipments by Model Quarterly Tracker, Q3 2023

This report analyses the shipments of smartwatches splitting them in ASPs, price bands and revenues. It also includes model and specs level analysis with a region split.
This is a robust quarterly report with fact-based deep analysis that covers multiple dimensions and will help players across the smartwatch value chain to holistically analyze the current state of the global smartwatch market and plan ahead of competition.

The global smartwatch market increased by 11.1% YoY reaching 35million of quarterly shipments. This is a turnaround in three quarters after experiencing a YoY decline in the previous two quarters.

While Apple and Samsung saw YoY declines of 10% and 19% respectively, Huawei and India’s top two brands – Noise and Fire Boltt – recorded significant growth. By region, India led the overall global gains as it more than offset declines in North America, Europe and the rest of Asia.

Contact Us Read More

 

*Data on this page is updated every quarter

This data represents the global smartwatch market share by quarter (from 2020-2023) by top brands. For detailed insights on the data/tracker, please reach out to us at contact(at)counterpointresearch.com. If you are a member of the press, please contact us at press(at)counterpointresearch.com for any media enquiries.

Disclaimer: The data, charts and other visuals on this page are the exclusive property of Counterpoint Research. While we encourage free use and sharing of all the data on this page, we do request that you always attribute Counterpoint Research

Team Counterpoint

Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.
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