Overview:
The report delves into the smartphone purchasing journey of recent buyers through in-depth interviews conducted across PAN India. It comprehensively addresses aspects such as the rationale for purchase, brand considerations, preferred purchase channels, payment modes, and sources of information relied upon by buyers. Additionally, the report sheds light on the overall purchasing experience of these recent buyers and their usage experiences thus far.
Table of Contents:
- Reason to purchase
- Brand consideration
- Source of information
- Channel of purchase
- Payment type
- Purchase experience & Challenges
- NPS
- Key takeaways
- Demographic details
- Research design
Number of Pages: 15
Publishing Date: September 2023